I just watched my Name is Earl and they dropped in a Klondike Bar placement that didn’t set off my inner alarm right away, but did make me think about a Klondike bar again. But then they went and ruined it with a couple of commercials. To me this is the wrong way to do a product […]

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Target your marketing to your key customer and let everyone else listen in. Spreading your advertising message too thin only dilutes it and you end up targeting no one.